Target just announced a new house line of products called Opalhouse, and it’s just in time for Spring and Summer. Get ready for bold colors, optimistic prints and tons of texture.
Opalhouse features more of Target’s design team’s original artwork than any brand they’ve ever introduced—and I can’t get enough of it! Let me paint you a picture (see what I did there?) of how this comes to life. Target’s design team travels the world, gathering inspiration at every stop–whether it’s wandering the streets of Paris, visiting local markets in Mallorca or spending time with locals in Lisbon. Then, they put pen (or paintbrush!) to paper, sketching and painting new prints and designs that will later come to life as prints on pieces from the collection. Want to see an example?
Check out the wallpaper in the photo below. Target’s design team saw that bird on a street in Lisbon and the flowers near a market in Paris, and then painted that print while riding on a train to their next destination. A little inspiration coupled with a little watercolor, and voila! Wallpaper!