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The Hearth and Hand with Magnolia Collection at Target

I am more than excited to hear about Chip and Jo’s latest collaboration with Target called Hearth & Hand with Magnolia.  Joanna Gaines has such a unique decorating style that I have grown to love throughout the years of watching them on HGTV’s Fixer Upper.  The expected arrival date of the collection is November 5th.

With more than 300 pieces, including everything from modern farmhouse-inspired dinnerware, to Jo-approved décor, an adorable dollhouse and more, we’re sharing the entire first collection so you have plenty of time to peruse the photos, pick out your favorite pieces and get ready for the launch date.


Target did a Q&A sesh with the collection’s designer.  We had to get the scoop on the design process, the inspiration behind your soon-to-be favorite pieces and more… and lucky for us, Joanna was happy to oblige. Read on:

Tell us about Hearth & Hand™ with Magnolia! What was the inspiration behind the design of the first collection?
For me and Chip, there is nothing more important than home and family. That’s what fuels our passion for helping families create spaces they want to gather in, so naturally, the inspiration for Hearth & Hand with Magnolia came from those sweet moments in life that bring people together—everything from holiday traditions and family gatherings to quiet nights around the fire. It’s all about surrounding yourself with people you love.

How was the design process working with Target?
It has been so fun to work together on everything from the design process to how the collection will be brought to life in stores and online. This is the first time I’ve ever worked with a retailer to design a collection, so it was important that every detail reflects the true spirit of Magnolia. It was a true collaboration in every sense of the word.

How did you come up with the different designs in the collection?
We wanted to design the collection for everyday life—modern, classic, industrial and vintage elements for those who value traditions, but also want to add a modern touch through classic patterns and organic finishes. We knew many items would be available all year long, but also made sure each product refresh would add a few unique design elements to add a more seasonal touch.

Once the collection is released, how do you hope guests use Hearth & Hand™ with Magnolia in their homes?
The products were designed for everyday life and inspired by the moments in life that bring people together, so our hope is that these products help families do just that. The idea that we can help make someone’s home feel even more lovely and inviting for the holidays and beyond is something really special.

Without further ado, take a peek of some of our favorite Hearth & Hand with Magnolia pieces, below, and see the full look book on Target.com!

Hearth & Home


Hearth & Hand with Magnolia arrives at all Target stores and Target.com on Nov. 5, with prices ranging from $.99 to $129.99. For more information, visit Target.com.



To celebrate, we’re offering you the chance to win a $25 Target gift card.  Enter to win using the Rafflcopter form below.  We will choose one winner after 10/19/17.  Good luck!

a Rafflecopter giveaway


  1. I visit Target way too often…legitimately I am generally there at least twice a week and I’ve even been known to go more than once a day!

  2. We usually only go when the have the $5 gift card deals. Target is out of our way, so we only go when they have a great deal on something.

  3. I visit target about once a month! I have to stay out of there, especially with a newborn and the cute decor and clothes!!!

  4. Not sure where I’m supposed to leave the comment, so hopefully this will do 🙂 I visit Target once every 2-3 weeks. We don’t have one incredibly close to us or I would go more.

  5. I don’t have a Target near me, which is so sad. We have to drive about an hour and a half but I do manage to get there once every other month or so. I place orders often, too! It’s my favorite store! I wish I had one closer but it’s probably a good thing for my bank account, LOL!

  6. I don’t get to Target as often as I would like because I do love that store.. it is about 45 min away from me. it’s this new collection, I I’ll definitely get there more often

  7. Target has the nicest home decor that is still affordable for the everyday family, which I completely love because we are an everyday family! I just wish I lived closer to a Target, or that I drove. I get all my Target shopping done online most times, because I can never get a ride out there.

  8. Usually 2 times a month. I have to travel 45 minutes to get to one. They closed down the one closet to me. 🙁

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